Design a Mini-Business with Pricing
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Learning Objectives
- 1Calculate the unit cost and selling price of a product using markup
- 2Compute profit per item and total profit from sales data
- 3Determine the break-even point where revenue equals total cost
- 4Compare pricing strategies using profit margin as a percentage
Mini Lesson
Imagine you are starting a tiny lemonade stand, sticker shop, or bracelet business. Before you sell anything, you have to decide on a price. Charge too little and you lose money on every cup. Charge too much and nobody buys. In this lesson you will use the math behind real businesses — cost, markup, profit, break-even, and profit margin — to set smart prices and predict whether your mini-business will actually make money.
Cost, Markup, and Selling Price
- Cost is the money you spend to make ONE item (lemons, sugar, cup, label).
- Markup is the extra amount you add on top of the cost — that is your profit per item.
- Selling Price = Cost + Markup. This is what the customer pays.
- Markup percent = (markup / cost) x 100. A $4 cost with a $2 markup is a 50% markup.
- Example: a bracelet costs $3 to make. With a 100% markup, the selling price is $3 + $3 = $6.
Profit per Item and Total Profit
- Profit per item = Selling Price - Cost. It is the same thing as the markup.
- Total Profit = Profit per item x Number of items sold.
- Example: each bracelet costs $3, sells for $6. Profit per item = $3. Sell 20 bracelets -> Total profit = $3 x 20 = $60.
- Always subtract any FIXED costs (booth fee, sign, supplies you buy once) from total profit.
Break-Even Point
- Break-even is the point where you stop losing money and start making it.
- It happens when Total Revenue equals Total Cost.
- Total Revenue = Selling Price x Units sold.
- Total Cost = Fixed Cost + (Cost per item x Units sold).
- Formula: Break-even units = Fixed Cost / (Selling Price - Cost per item).
- Example: $60 fixed cost, $4 cost per item, $6 selling price. Break-even = 60 / (6 - 4) = 30 units.
- Below 30 units: LOSS. Exactly 30 units: zero profit. Above 30 units: PROFIT.
Profit Margin (as a Percentage)
- Profit margin tells you what FRACTION of each dollar of sales is profit.
- Formula: Profit margin = (profit / selling price) x 100%.
- Example: $6 selling price, $2 profit per item -> Margin = 2 / 6 ~ 33%.
- Two stores can have the same profit per item but very different margins. The bigger margin keeps more of every dollar.
- Margin is the best way to compare two pricing strategies side by side.
Unit Price for Customers
- Unit price = total price / number of units. It tells the customer the cost of ONE thing.
- Example: a 4-pack of cookies for $5.00 has a unit price of $5.00 / 4 = $1.25 each.
- Smart shoppers compare unit prices to find the best deal.
- As a seller, displaying a unit price helps customers trust your prices.
Tip: write down THREE numbers before you set a price — your cost per item, your fixed costs, and the price you think customers will pay. Then check that your break-even point is realistic. If you have to sell 1,000 cups of lemonade in one afternoon to break even, your price is too low.
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