Grade 5 · Writing · Lesson 31

Design a persuasive poster or ad

A PERSUASIVE POSTER (or AD) is a single page designed to make a viewer DO something — buy, donate, vote, sign up, show up, change their mind. You only have a few seconds of the viewer\u2019s attention, so every choice has to earn its place. Strong posters share the same SIX SLOTS: a HEADLINE, a MAIN IMAGE, a SHORT MESSAGE, a CALL TO ACTION, CONTACT INFO, and a LOGO or CREDIT. Miss a slot and the poster feels half-finished; cram extras in and the viewer gives up before they read a word.

What this lesson teaches

1Name the six slots in a persuasive poster layout in order
2Place a hook headline, vivid image, and call to action in the right slot
3Pair each persuasive element with the slot it belongs in
4Apply layout tips: ONE big idea, easy-to-read fonts, Z-pattern eye flow

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