Design a brochure about the planet

A brochure is a compact document that combines researched facts with persuasive writing to inform and motivate the reader. Designing a brochure about our planet means selecting the most important environmental facts and presenting them in a way that makes readers want to act.

What Makes a Great Brochure?

• Clear purpose — decide if you are informing, persuading, or both.
• Strong opening — a compelling headline or question that hooks the reader immediately.
• Organized panels — each section (panel) covers one key topic with a short heading.
• Evidence — facts, statistics, or quotes that support your message.
• Call to action — end with a clear instruction: "Reduce, Reuse, Recycle!" or "Plant a tree today!"

Research Writing for a Brochure

1. Choose a focus: climate change, endangered species, ocean pollution, deforestation, etc.
2. Find at least three reliable facts or statistics to include.
3. Summarize the facts in your own words — do not copy directly.
4. Organize facts into logical sections with clear headings.

Persuasive Techniques in a Brochure

• Emotive language — words that appeal to feelings: "Our planet is crying out for help."
• Rhetorical questions — "Can you imagine a world without clean water?"
• Facts and statistics — "Over 8 million tonnes of plastic enter our oceans each year."
• Direct address — speaking to the reader as "you" to create a personal connection.