Grade 3 · Writing · Lesson 27

Create Brochures or Posters

A brochure or poster has about three seconds to stop someone in their tracks. Unlike a story or an essay, it cannot rely on the reader turning page after page — it must work instantly. Every word earns its place, and nothing is wasted. That discipline makes this one of the most demanding types of writing.

What this lesson teaches

1Write the three essential text elements of a brochure or poster — headline, key detail, and call to action
2Craft a short, bold headline that grabs attention and creates urgency or curiosity
3Write a key detail sentence with one essential fact and a specific number, date, or place
4Open a call to action with an imperative verb and name exactly what to do next
5Arrange the three elements in scanning order — headline, key detail, call to action

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