Level 3 • Lesson 27 — Create brochures or posters

Objective

I can plan and create a kid-friendly brochure or poster that has: a clear purpose, an eye-catching headline, 3–5 key details (who/what/where/when/why), simple visual cues (icons or shapes), and a strong call to action (CTA).

Materials

Pencil and markers (or a drawing app)
Ruled paper / blank card / tablet
Tracing Pad (below) for sketching layout ideas

Tip: Keep text short. Posters and brochures should be easy to scan—use headings, bullets, and icons.

Mini-lesson — What makes an effective brochure/poster?

Purpose: What do you want people to do? (join, visit, donate, learn)
Headline: Big, clear, exciting. Example: “Join the Park Clean-Up!”
Key facts: Who, what, where, when, and why it matters.
Design: Use white space, short lines, bullet points, and simple icons.
CTA: Tell readers exactly what to do: “Sign up online!” or “Bring gloves Saturday at 10 AM.”

Guided Practice — Sketch your layout

Use the Tracing Pad to sketch a quick layout for a community event poster (example: Library Book Fair):

Top: Headline (big and short)
Middle: Key details in bullets (who/what/where/when/why)
Bottom-right: CTA (what to do next)

Try tracing letters like H for “Headline” or symbols like ⭐ to mark important info.

Tracing Pad

Lines Letter

Pen

Drag & Drop — Build clear lines and CTAs

Drag the chips to form strong headlines, bullet points, and calls to action. Keep punctuation at the end.

JointheParkClean-Up!

Helpkeepourneighborhoodbeautiful.

Saturday10AMatRiversidePark.

Bringgloveswaterandasmile.

SignuponlinebyFriday.

VisittheLibraryBookFair!

Findnewstoriesandswapoldfavorites.

MondaytoWednesday3PM-6PMintheGym.

Readinggrowsimaginationandknowledge.

Bringabooktotradetoday.

Useshortlinesandboldheadings.

Seeyouthereandbringafriend!

Quick Check (15 questions)

1) Which headline works best for a poster?

Our school is great and fun and big Join the Park Clean-Up! Posters are pieces of paper

2) A brochure should mostly use…

long paragraphs rhyming poems short headings and bullets

3) Which is a call to action (CTA)?

Sign up online by Friday. The sky is blue. We like stories.

4) What belongs on a poster?

every detail of the event history date, time, place, and CTA a full chapter of text

5) A headline should be…

tiny and hidden a whole paragraph short and big

6) Which helps scanning?

white space giant blocks of text random doodles everywhere

7) Best revision of this CTA: “come if you want maybe”

If you want you could come Register now to save your spot! Perhaps attend if possible

8) Which set is key facts?

colors, fonts, patterns jokes, riddles, trivia who, what, where, when, why

9) Choose the best bullet line.

Bring gloves and water. Sometimes I like sandwiches. Posters are important artifacts

10) Which headline is clearer?

A very long description of things School Garden Day! Unclear News

11) Where should the CTA go?

hidden in the middle not included near the bottom or in a box

12) Which design choice helps the headline stand out?

larger font size tiny, pale letters bury it in a paragraph

13) Which line explains why it matters?

Saturday 10 AM Helping the park keeps wildlife safe. Bring a hat

14) Best order for a poster layout:

CTA → details → headline details → CTA → headline headline → details → CTA

15) Which sentence is most concise?

Register now to join the fun. You may register at some point if you feel like it Registration is a process that is possibly available

Assessment (parent/teacher)

Headline is short, clear, and eye-catching Includes key facts (who/what/where/when/why) Uses bullets/short lines and white space Strong, specific call to action (CTA) Spelling and punctuation are correct

Exit ticket (student)

😀 I made a clear brochure/poster with a strong CTA 🙂 I need to practice writing shorter lines 😅 Layout was tricky—I’ll plan boxes first

I will practice…

Writing bold, short headlines Listing 3–5 key facts in bullets Ending with a clear CTA

Lesson 27: Create brochures or posters