Grade 5 · Reading · Lesson 22

Understand persuasive techniques in media

Media is everywhere — ads on YouTube, posters in shops, posts on your phone. Many of those messages are not just informing you. They are trying to PERSUADE you — to buy something, to vote a certain way, to feel a certain way. A smart reader spots the persuasion before it spots them. Today you will learn three of the most common techniques writers and advertisers use, and how to name them when you see them.

What this lesson teaches

1Define persuasion as language used to change a reader’s mind or actions
2Identify the bandwagon, testimonial, and emotion techniques in ads and posts
3Match real example phrases to the technique they use
4Explain why a writer chose a particular technique on the audience

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